Birds Eye revamps Green Cuisine Meat-Free Sausages

Birds Eye is revamping its Green Cuisine Meat-Free Sausages to create a new Meat-Free Cumberland-Style Sausage.

The new Green Cuisine Cumberland-Style Sausages (rrp: £2.50) will be rolling out to grocery, convenience, wholesale and foodservice channels.

The new-look sausage will be accompanied by updated recyclable packaging.

Victoria Westwood, senior brand manager Birds Eye Green Cuisine, said: “At Birds Eye, we are always looking for ways to enhance our offering to ensure we are delivering products that shoppers keep coming back to. That’s why we’ve invested in improving the quality and taste of one of our original Green Cuisine SKUs. The new and improved Cumberland-style sausages are the tastiest we’ve created to date – this isn’t just our opinion either; consumers agree, with testing revealing that the new recipe has much higher preference scores with consumers than the original version of the sausage.”