The IB Group has breathed new life into the Bonds of London brand with a pack redesign and the introduction of a premium Especially Delicious range, as well as new lines to its Kids range.
The Sweetshop Favourites range is available in plain and £1 pricemarked 150g bags and in 2.5kg sweetshop style jars.
New look packs feature an evolution of the original logo including the iconic St Pauls Cathedral, representing the British heritage of brand and its London roots in 1895. Featuring vibrant geometric patterns and bold colours, the range is available across the convenience channel now.
In addition, the Bonds Kids range of three for £1 packs, offer more than 40 different pick ‘n’ mix favourites packed into 50g bags. The range now features several new additions, such as Tropical Frogs; Filled Turtles; and Fruity Fun Burgers.
Furthermore, the brand’s new Especially Delicious range comprises three lines: Raspberry & Vanilla Marshmallows (rrp £1.19 for a 120g bag); Chocolate Covered Honeycombe (rrp £1.19 for a 120g bag); and Chocolate Covered Brazils (rrp £1.19 for a 100g bag). All bags come in shelf ready packaging and can also be displayed on hooks.
Bonds of London confectionery is available from Hancocks Cash & Carry, Bobby’s Foods direct to store or Bonds Field Sales.
Helen Bradshaw, marketing director for Bonds, said: “Bonds of London confectionery has become a trusted brand over it’s 120 years and now with a new look and feel the brand transports consumers back to being a kid in a sweetshop with a modern twist.”
