Boost Drinks has announced the introduction of 500ml cans to its Energy range launching in Original, Sugar Free Original and Red Berry varieties at a PMP of £1.
500ml is the largest energy drinks size and is worth a huge £745m - enjoying 13% YoY growth, “offering even bigger profits for retailers,” said the brand.
The three varieties available in the new 500ml cans have been carefully selected, with sales data placing them as the best-selling in Boost’s 250ml Energy range.
Adrian Hipkiss commercial director at Boost Drinks said: “It is a very exciting moment for us to be expanding on our hugely successful 250ml energy range with a new 500ml offering. We’ve identified the trend in consumer demand for larger, on-the-go formats with 500ml showing huge growth in the sector, so to be able to launch our iconic Original flavour, also in Sugar Free, alongside the flavour-favourite Red Berry is not just huge for consumers looking for a bigger can on the go, but also for retailers who can now enjoy XL profits. We’re forever committed to innovation and excellence within the soft drinks category and are excited to see the new cans roll out across wholesale and convenience.”
No comments yet