BrewDog has signed a four-year deal with Marylebone Cricket Club to be the official beer partner at Lord’s Cricket Ground, starting early next year.
The partnership sees the ground become the first sports venue in the UK to hand over its taps to a craft beer brand, as well as being the only to pour 100% British beer.
The deal incorporates a comprehensive range of BrewDog beers and will see over 450 draught taps pouring the likes of Punk IPA, Hazy Jane, Lost Lager, Wingman IPA, Black Heart Stout, Cold Beer Lager and Shore Leave Amber Ale, as well as Punk AF and Lost AF from its alcohol-free offering.
With a capacity of 31,000 and nearly 60 days of cricket, Lord’s serves around 750,000 pints, across the year. The brewer plans to display its personality across every bar, including a craft beer terrace takeover.
James Arrow, CEO of BrewDog plc, said: “This is one of the most monumental achievements we could ever hope for our business. With an ambition to make as many people as passionate about craft beer as we are, this partnership with Lord’s enables us to do just that, taking BrewDog to a premium mainstream audience with a full range of beer styles to suit everyone.
Marylebone Cricket Club commercial director Andy Muggleton said: “We look forward to introducing the new line-up of craft beers, providing a refreshing, modern twist to our offering, which we’re sure will be well-received by all who visit the Home of Cricket.”
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