Greeting card, partyware and giftware wholesaler Budget Greeting Cards Ltd (BGC) has announced a rebrand including a name change to Tiger Feet.
The rebrand aims to better represent the breadth of the company’s product offering and to align the online and in-store shopping experiences to better serve the independent sector.
It follows the purchase of the trade and assets of Paul White Ltd and Tiger Feet Party Ltd T/A Tiger Feet Direct in March.
The complete brand refresh includes an updated brand, new website and streamlined vision, mission and values with the aim to remove the budget cash and carry heritage and lead the way in wholesale commerce with a trading network for businesses, professionals and individuals.
Established in 1984, Tiger Feet (previously BGC) supply an extensive range of greeting cards, balloons and partyware through their website and wholesale branches across the UK and Ireland alongside established publishers.
With headquarters in Manchester, the company operates across a network of 8 warehouses in Belfast, Birmingham, Bradford, Bristol, Dublin, Gateshead, Manchester and Nottingham.
The brand’s focus for the rest of 2024 is to ensure they continue to give their customers the range of products they need at the best possible price to stay competitive.
Akhtar Zahid, CEO at Tiger Feet comments “The BGC brand has been established for over 35 years and our success has been guided by listening to the needs of our customers. We are thrilled to announce our rebrand as the latest step to better serve the whole market. Our mission is to build a seamless commerce experience tailored to the needs of businesses and professionals that offers unparalleled product selection, competitive pricing and exceptional service to drive success and satisfaction. We look forward to building strong relationships with old and new customers.”
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