Budweiser Brewing Group UK&I has announced an agreement with Mahou San Miguel to distribute San Miguel in the UK from 1 January 2025.
This agreement will bring the Spanish brewer’s two leading brands under one umbrella, with Budweiser Brewing Group already distributing Mahou in the UK since 2021.
Budweiser Brewing Group will distribute and promote San Miguel’s range of world beers in the UK, including San Miguel Especial, San Miguel 0.0 and San Miguel Gluten Free.
Alberto Rodríguez-Toquero managing director of Mahou San Miguel said: ”This agreement further extends the relationship between our two companies, the UK is an important market for San Miguel and we are confident that Budweiser Brewing Group will succeed in fulfilling our ambitious plans for the brand.”
Jason Warner Europe chief executive at AB InBev commented: “At Budweiser Brewing Group, we’re proud to sell some of the nation’s favourite beers. We are delighted to bring San Miguel into our portfolio of brands. Our customers can now look forward to experiencing the exceptional quality that both Mahou San Miguel and Budweiser Brewing Group are known for, as we toast to a future with more cheers!”
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