One of Europe’s leading energy drinks brands, C4 Energy, is set to launch a limited-edition energy drink and pre-workout, in partnership with REORG, the charity dedicated to supporting veterans, military, and emergency responders.
This innovative collaboration will see C4 Energy launch Pineapple Head, a limited-edition product range comprising a 500ml can of C4 Performance Energy (RRP £1.59), along with C4 Original Pre-Workout (PWO) in 30 and 60 serving sizes with RRPs £26.99 and £36.99 respectively.
Available from 1st August 2023, each limited-edition pack features the REORG ‘Helping Those Who Help Us’ mission statement and logo. Each product will include a QR code, directing consumers straight to the REORG donations page to easily facilitate donations.
For every purchase of the limited-edition products, C4 Energy will also donate to the charity and further support REORG in assisting individuals dealing with service-related mental and physical challenges, including the complex array of obstacles that accompany the transition to civilian life.
REORG is a global non-profit organisation and community that encourages and enables veterans, military, and emergency services to use Brazilian Jiu Jitsu and Functional Fitness as a form of therapy to overcome physical and mental challenges, strengthen social connection, and improve overall health and well-being.
Their work has changed and saved lives around the world, by not only providing an effective, positive means for navigating and managing the challenging psychological aspects of military and emergency service careers, but has also allowed many to find a renewed sense of purpose, identity, and community that’s often lost when transitioning to civilian life.
REORG’s range of carefully curated programmes are designed to address the unique needs faced by veterans, emergency services, and military personnel - not only meeting individuals where they are in life, but also supporting them in cultivating lasting change and habits that break the cycle of struggle while fostering continual growth in all aspects of their lives.
Mark Ormrod, award-winning author, coach, and REORG Trustee, said: “This partnership with C4 Energy is a game-changer for us. Not only does it enable us to raise vital funds for our initiatives, but it also amplifies our reach and raises awareness about the services we offer. C4 Energy’s commitment to supporting our cause through a limited-edition product launch demonstrates their genuine dedication to making a difference in the lives of those who have suffered real trauma.”
Paul Coppin from C4 Energy added: “Partnering with a charity such as REORG was an extremely easy decision for us. Not only does the charity deliver critical support to those who’ve dedicated their lives to helping others, but its commitment to improve the mental and physical wellbeing of others perfectly aligns with our brand ethos – and we believe the launch of Pineapple Head perfectly encapsulates the unity of this collaboration.”
“The primary objective of this partnership is to raise awareness about the REORG charity and encourage individuals facing difficulties to seek the support they need. By driving donations through the sale of Pineapple Head, C4 Energy aims to provide the necessary resources for REORG to continue its invaluable work, empowering and transforming the lives of those who have selflessly served their country.”
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