The Cadbury Dairy Milk co-branded range is being extended to include a Chips Ahoy 120g tablet (rrp £1.42).
The American cookie brand generated $569m in sales in 2013 and is the third co-branded sku in the range following Daim and Oreo. According to Kantar data, the co-branded range is worth £19.4m with 67% of sales being incremental to the tablet sector.
The whole co-branded range is being supported by a £2m UK marketing investment including PR, outdoor advertising, digital and in-store activity.
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