Cadbury has teamed up with major football clubs for its Win A Day In Their Boots promotion, which builds on the success of previous footballing partnerships across the Cadbury brand. It offers consumers the chance to win thousands of prizes – including money-can’t-buy, behind-the-scenes experiences with eight top-flight football clubs - Arsenal FC, Aston Villa Women, Chelsea FC, Leeds United FC, Liverpool FC, Manchester City, Manchester United, & Tottenham Hotspur.
Winners will get the opportunity to see what a day in the life of a football player is really like, spending time behind the scenes at an official club training facility or stadium. They will win a signed pair of boots and a VIP Matchday Experience.
A raft of instant win prizes are also available, including more than 2,000 Love2Shop vouchers worth £5 or £10, which can be spent in a host of leading well-known high street stores.
Entry to the prize draw for this off-pack promotion couldn’t be simpler. Shoppers buy any promotional product from across the Cadbury range and visit winaday.cadburyfc.com to enter the product’s batch code and barcode. Once on the site, consumers will watch a short animation to reveal whether they are the winner of one of thousands of great prizes.
The promotion runs until 16.59 on 23 March 2022 across all Cadbury products in tablet, multipack, bag and singles formats, as well as Heroes.
Bryony Tate, brand manager for Cadbury at Mondelēz International, said: “Our previous Cadbury FC partnerships have been incredibly successful, and our newest promotion Win A Day In Their Boots really builds on those by offering a range of truly unique experiences to winners.
“Win A Day In Their Boots offers the chance to see what life is really like as a top class footballer, giving winners the chance to spend time behind the scenes at some of the biggest clubs in the country. It’s not possible to get closer to being in the boots of a footballing star!”
The launch of the new campaign will be supported by a marketing campaign that will reach more than 80% of UK shoppers across out-of-home and radio advertising, as well as social media and in-store PoS support. The campaign will also be supported by the 19 partner clubs, reaching 74% of all UK football fans [Based on YouGov Football Teams Supported Survey] and more than 35 million [ibid] UK followers through their social media channels.
“The incredible prizes on offer through both the prize draw and the host of instant win prizes, coupled with the great clubs involved, mean that Win A Day In Their Boots is sure to be a real hit with shoppers,” said Tate.
“We’d encourage retailers to make sure that they are stocked up on the wide range of Cadbury products and add visibility through PoS and secondary siting to take full advantage of the promotion in store.”
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