Cadbury FC is back in 2025 with its promotion, The Winning Pass, giving shoppers the chance to win an exclusive football experience for themselves and three guests.
The Winning Pass builds on the success of Cadbury FC’s previous campaigns, with hundreds of top tier prizes to continue the brand’s spirit of generosity into the new year. Six lucky winners will get to experience their own personalised dream match day, each with three friends, at one of six participating Premier League clubs, with travel and a luxury hotel stay included.
Other prizes include hundreds of exclusive match tickets from one of eight partner clubs or one of hundreds of £20 or £10 Lifestyle vouchers. The off-pack promotion runs across the entire range of products from brands including Cadbury, Sour Patch Kids, Trebor and Maynard Bassetts.
To enter the competition, shoppers simply need to pick up a participating product, enter the barcode and batch code at www.thewinningpass.cadbury.co.uk, select their preferred participating club and they are immediately entered into the draw. The campaign runs through to 21 March and aims to boost retailers’ sales after Christmas. It will be supported by OOH, social and radio advertising, as well as in-store activations including bold, eye-catching POS to help retailers get shoppers engaged with the promotion.
Chris Parker, brand manager for Cadbury at Mondelēz International, said: “Our previous Cadbury FC promotions have been tremendously successful over the last three years and building on this to launch The Winning Pass in 2025 will help further increase the impact and excitement around our Cadbury FC partnerships.
Retailers can visit www.snackdisplay.co.uk for more information and advice.
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