Cadbury Flake and First Bus have teamed up to launch the ’99 Bus’, a free, pre-bookable service to take families away to the seaside, after research from Cadbury revealed the majority of parents find it too difficult and stressful to organise day trips to the coast.
It found that seven in ten British parents hardly ever take their children to the beach, while four in ten state that they can’t get there easily and over a quarter are put off by the high cost of travel.
In spite of this, a resounding 95% agree that a day at the seaside is a British institution, with 94% wishing they could spend more time enjoying UK beaches.
In response, Cadbury has stepped in to ensure families get their seaside fix, partnering with First Bus to create two new bus routes that will run across the weekends of 10/11 and 17/18 August.
West Yorkshire families can book up to four places on the services departing from Leeds or Bradford heading to the sandy shores of Bridlington, after research revealed almost 1 in 5 kids from Bradford and 1 in 10 from Leeds rarely get to experience the magic of the seaside.
Services will also run from Tower Hill in London to Southend-On-Sea, after 59% of the capital’s parents confessed they only take their kids to the beach on rare occasions, despite only being an hour from the coast.
Families will be able to enter a ballot to book onto the service via a dedicated website until 25th July, with over 300 places up for grabs.
Ballot winners will be greeted upon arrival at the beach with a complimentary Cadbury Flake 99, after 89% of Brits said that a trip to the British seaside is not complete without the classic treat.
And the summer fun doesn’t stop at the beach. First Bus is making sure the adventures continue, as each passenger on the 99 Bus will receive 1x free return bus ticket for a local First Bus operated journey valid for three months.
Olena Solodka brand manager at Mondelez said: “As Cadbury celebrates its 200th year anniversary this year, we are thrilled to partner with First Bus to help more families experience the simple joy of a beach trip this summer, which wouldn’t be complete without a seaside Cadbury Flake 99. While 95% of Brits cherish time at the coast, some children are not setting foot on the sand as the cost and stress of getting there can be a real barrier for parents. That’s why we created the 99 bus – to give more families the chance to create the types of memories that we all cherish – building sandcastles, paddling in the sea, and of course, enjoying an iconic Cadbury Flake 99!”
No comments yet