Cadbury is offering consumers the chance to win a day with a footballing legend as part of the second phase of its Premier League partnership.
Kicking off in January and running until March 31, the new promotion will offer consumers the chance to win an experience day with either Thierry Henry, Ian Wright, Jamie Redknapp or Michael Owen.
Thousands of instant win prizes, including pairs of match tickets and Cadbury Premier League merchandise, will also be up for grabs. Consumers who purchase a Cadbury Dairy Milk core range single or tablet must visit CadburyLegends.com and scan the logo with their phone, to be in with a chance of wining.
Supported by a £4m campaign, including an out of home and digital campaign, plus eye-catching POS and pre-fills, the promotion aims to help drive penetration and frequency both in the singles and tablet categories.
Katrina Davison, brand manager for Cadbury Dairy Milk, said: “Mondelēz International has been a great contributor to incremental growth for chocolate singles, particularly within the first quarter of the year.
“What’s more, our first and broadest on-pack promotion with the Premier League is driving excellent results - double digit growth in grocery channels and Mondelez is driving penetration gains across the market.
“We’re eager to push growth even further with our latest promotion. We’ve focused on our core range, which are legends themselves within the confectionery category, and coupled it with strong support so we expect demand to be high.”
For full terms and conditions, visit www.cadburylegends.com
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