Cadbury is introducing a mini pack format to its Dairy Milk range to meet consumer demand for portion controlled chocolate.
The new Mini Bars, sold as 18g singles (rrp 35p) in a counter-top dispenser unit for the convenience channel, each contain 96 calories and are also available in a 144g pouch pack (rrp £2.49), containing eight individually-wrapped bars.
Katrina Davison, brand manager for Cadbury Dairy Milk at Mondelēz International, commented: “With 114 years of heritage behind us and sales worth £520m (Nielsen Total Coverage 52W to 29.12.18), Cadbury Dairy Milk is perfectly positioned to bring adult consumers a new smaller format within chocolate.
“We know from our extensive consumer research that this six-chunk mini bar is the perfect size for shoppers looking for a little treat. This latest launch should be an addition, not an alternative to the wider range in order to drive sales incrementally. We can’t wait to see what shoppers think of this brand-new format,” concluded Davison.
