To celebrate Her Majesty the Queen’s Platinum Jubilee, Cadbury is launching two brand-new commemorative packs featuring designs to mark the occasion.
Available from early May, the new limited-edition packaging will see Cadbury Roses 423g iconic tins emblazoned with a crown image, while a distinctive design for Cadbury Dairy Milk 360g tablets will showcase the Platinum Jubilee’s official emblem.
As part of its partnership with the Platinum Jubilee, Cadbury is also giving shoppers the chance to win a pair of money-can’t-buy tickets to the Platinum Jubilee Pageant taking place on 5 June 2022. To enter, shoppers simply visit jubilee.cadbury.co.uk and provide their details for a chance to win. The promotion runs until the end of April, with 250 pairs of tickets up for grabs.
Benazir Barlet-Batada & David Clements, senior marketing directors at Cadbury said: “Cadbury has a long-standing history of helping the nation come together and celebrate Royal occasions and we’ve proudly held a Royal Warrant for over 167 years.
“The new limited-edition packaging across formats will be a great way to generate excitement in store and gives shoppers a keep-sake to remember this great event.
“We’ll be giving retailers significant in-store support and would advise them to ensure the limited-edition packaging is highly visible in-store to make the most out of the occasion.”
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