In 2024, Cadbury plans to indulge in a series of celebrations to mark its 200th-year milestone.
The chocolate brand has announced that it has brought back a collection of its retro Dairy Milk bar packaging to celebrate its British heritage.
Throughout the year, the brand will be engaging in numerous activities, promotions and celebrations to commemorate the landmark anniversary.
The festivities are set to begin this month with the launch of its retro Cadbury Dairy Milk packaging, alongside a new TV advert that debuted today.
The 180g limited edition Dairy Milk Bars, with an RRP of £2.00, as well as 95g PMP packs, with an RRP of £1.35, will be available in seven different collectable designs, featuring packaging from across the ages, starting as far back as 1915.
The nostalgic packs hope to add real theatre to retailers’ stores, and delight shoppers for whom the brand has been an ever-present in their lives.
It said shoppers from every generation should be able to recognise the Cadbury Dairy Milk bar they saw on store shelves when growing up, with the inside of each pack illustrated with a special artwork documenting some of Cadbury’s milestone moments.
The TV advert “Generations of Generosity” takes viewers through 200 years of British life, beginning in 1824 and fast-forwarding through history as the story of a little girl buying her mum a bar of Cadbury Dairy Milk for her birthday is retold.
To mark the anniversary, Cadbury has also partnered with Alzheimer’s Research UK and will donate £200,000 to support research for finding a cure for dementia and driving awareness of the condition.
Bryony Tate Cadbury brand manager at Mondelēz International said: “We’re really looking forward to celebrating 200 years of Cadbury belonging to our nation this year. We hope that the launch of our Limited-Edition Cadbury Dairy Milk Bar packaging will bring a smile to people’s faces, with the seven retro designs offering something for everyone!
“From the thrill of a little treat shared with a loved one, to special occasions and even getting the entire nation excited for milestone cultural events, like Royal Coronations and the London Olympics, Cadbury has belonged to our nation for 200 years. But really, it’s thanks to the whole British public that Cadbury is still here today. We’re planning for an exciting year ahead and lots more announcements to come so stay tuned!”
Retailers can find out more here.
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