Carlsberg chills out in new cross-portfolio campaign

Carlsberg UK is investing £2m in its ‘Born To Be Chilled’ cross-portfolio campaign.

Running until September, the promotion focuses on providing cold drinks during the summer.

Part of the campaign includes a series of ‘Born To Be Chilled’ sessions broadcast on indie, alternative and rock music station XFM.

The campaign is supported by an on-pack promotion running across brands including Carlsberg Citrus, Somersby Cider, Carlsberg Blackcurrant, San Miguel Fresca and Tuborg, giving consumers the chance to claim a Cool Bag Sound System.