Carrs Foods is launching a new range of seven, individually wrapped food to go products within its St Pierre brand, in response to the growing demand in this market sector.

The new range includes Croissant, Pain au Chocolat, Brioche Swirl, Brioche Chocolate Chip Roll, Caramel Waffle, Caramel Cake Bar and Chocolate Cake Bar, which join the existing Belgian waffle products (Butter, Chocolate & Cinnamon). Each product is individually wrapped for convenience so they can be easily eaten with one hand and will cause minimal mess. The products have RRPs ranging from 69p to £1.

With the continued growth of café culture fuelling demand for better quality authentic snacking products like St Pierre, it is already the number one brioche brand in the UK impulse market (Nielsen Wrapped Bakery Snacks 52 w/e Nov 17). The ‘On the Go’ range is expected to be equally successful and deliver substantial growth to the brand’s current £12.2 million retail value.

In 2017, the UK’s £24.3 billion food to go market grew by 3.2%, with 95% of the population buying from the category four times a week and spending an estimated £508 per year doing so. The trend is even more marked among the under 35s who have increased their spend on food to go by 5.6% and the number of food to go occasions they undertake by 2.5% (IGD UK Food to Go market 2017).

Currently, ten percent of breakfasts, 42% of morning snacks, 57% of lunches, 51% of afternoon snacks, 28% of dinners and 14% of evening snacks are eaten out of home (Kantar Worldpanel Usage w/e June 17) and St Pierre caters for all of these with its broad range of bakery snacking products.

Breakfast is one of the fastest growing out of home eating occasions with nearly half (49%) of UK adults choosing this option at some stage and over a quarter (28%) doing so as frequently as once a week (Mintel Breakfast Eating Habits 2016). The trend is particularly marked among young (18-24) Londoners (Future of Breakfast. An Insight Report 2017).