CBD compliant drink brand Skip has launched in the UK.
The range is available in three sparkling variants, including Peach & Ginger, Elderflower & Mint and Lemon & Basil.
Each 250ml can contains 5mg of cold-pressed active CBD (below the most recent FSA guidance of 10mg/day) as well as fruit juices and botanicals and no soya lecithin.
The RRP for each can is £1.79-£2.99 and a 4-pack is £6, making it “an affordable, everyday product,” according to the brand.
Skip claims its range contains the “highest quality cold-pressed active CBD” which preserves all the natural compounds of the hemp plant, allows faster absorption and delivers eight times the benefits of standard CBD isolate.
Skip co-founder Adam Pritchard known for founding the pomegranate juice brand Pomegreat said: “Skip is the future of CBD drinks. It is the only CBD drink in the market which is fully compliant and future proof. Our category defining CBD is pressed and created in the UK and our proprietary process allows it to sit outside any regulations related to Novel Foods imposed by the UK Food Standards Agency (FSA) since March 2020. It means that Skip delivers credibility, certainty and efficacy for both trade and consumers, and at a suggested RRP that ensures mass market penetration to underpin the continuing category growth opportunity.”
No comments yet