Coca-Cola is looking to build excitement ahead of the festive season with the return of its The World Needs More Santas ad to the nation’s screens.
The advert aims to remind everyone that one act of Christmas kindness can bring out the ‘inner Santa’ in each of us, supported by video-on-demand, cinema, and out-of-home advertising. The ad features a cover of Anyone Can Be Santa by British singer-songwriter Celeste.
Rob Yeomans, vice-president, commercial development at Coca-Cola Europacific Partners (CCEP) GB, said: “Coca-Cola has been bringing people together at Christmas for more than 130 years, and this year is no different. As the biggest soft drinks brand in GB Coca-Cola has become a festive staple thanks to its iconic and eagerly awaited Christmas campaigns, famous Coca-Cola truck and on-pack promotions, making it a must-stock for retailers this season.”
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