Celsius enters UK market through exclusive Suntory partnership

Energy drink brand Celsius is launching into convenience this February through its exclusive sales and distribution partner, Suntory Beverage & Food Great Britain and Ireland.

The drinks will be available in plain cans (RRP £1.85) and PMPs at £1.79.

Celsius features four flavours: Peach Vibe (peach), Fantasy Vibe (orange), Cosmic Vibe (exotic and sweet) and Sunset Vibe (tropical mango and passionfruit).

The range is enriched with a blend of vitamins and fruit-forward flavours, designed to support your body’s natural functions while limiting fatigue.

Each can is packed with essential ingredients like Vitamin C, B12, B6, and B5, supporting immune health, reducing tiredness, and fuelling your day – all with zero sugar.

Carlotta Cattelani head of marketing UK & Ireland at Celsius said: “We’re thrilled to see CELSIUS expanding across the UK. The response has been incredible, and we’re just getting warmed up. With over 50,000 points of distribution, this nationwide presence puts CELSIUS in front of even more customers. Watch this space as we continue to grow and redefine the energy drink market.”

Alpesh Mistry sales director at Suntory Beverage & Food GB&I commented on the partnership: “Celsius is already generating huge momentum in the health and fitness channel and we’re ready to take that momentum with this exciting brand to even more customers and consumers across the UK. Stimulation continues to grow rapidly and we have huge ambition to make the USA’s fastest growing energy brand the UK’s fastest too.”

The brand is ramping up with activations across the UK, including F1 campaigns and collaborations with top-tier ambassadors, offering a range of immersive customer experiences “designed to inspire and energise”.