Sweetdreams has announced the introduction of Choc Nibbles £1 pricemarked packs (PMPs) into the convenience sector.
The rollout includes its popular 135g sharing bags in Original, Mint, Orange, Birthday Cake and Toffee Crumble flavours, as well as the new 120g Original Choc Nibbles bar, which are all now available at the price point of £1.
Sweetdreams’ decision to launch new PMPs comes as research from Lumina Intelligence shows seven out of 10 impulse shoppers prefer PMPs over non-pricemarked products. As cocoa prices increase globally, Choc Nibbles is also bucking the trend of more costly chocolate by introducing PMPs and demonstrating a commitment to high quality, affordable products.
James Jeffery, head of sales at Sweetdreams Ltd, said: “Choc Nibbles always represent great value in the chocolate confectionery category. Our commitment to delivering great consumer value while offering strong retailer margins is evident with our £1 PMPs. The strategic launch of this range meets the needs of value-conscious shoppers and supports retailer growth. These packs are essential stock items and primary growth drivers in the convenience sector.”
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