Chupa Chups unveils oozing gel Fr-ooze Pop

Lollipop brand Chupa Chups is introducing Fr-ooze Pop,featuring oozing candy gel.

Consumers remove the lid, lick the lollipop and squeeze to reveal the candy gel. Fr-ooze Pop (rrp £1) comes in three strawberry, blueberry, and tropical flavours and each shipper contains 12 displays of 12 lollipops. 

The brand, which generates over £8m MAT (IRI), is targeting existing consumers who want to experiment with new candy formats.

with an individual RRP of £1. The higher price point offers basket spend growth and more revenue per purchase versus original lollipops.

Kate Howe, brand manager of Chupa Chups, says: “We are delighted to be expanding the Chupa range with the introduction of our latest innovation. This super-fun product blends fruity flavour with the novel experience of the candy gel oozing down the lollipop to create the ‘fr-ooze’ taste sensation!”