Molson Coors is to launch a reformulated Cobra Zero in a new can format.
Cobra Zero will launch in 330ml cans later this month and represents a continued push to tap into the growing demand for both low-and-no-alcohol options and world beers.
The new 330ml cans will share the same design that rolled out across the entire Cobra range in the summer. The launch will be supported by a marketing campaign kicking off in October, including digital advertising, paid social media activity and point-of-sale (POS) materials.
Senior brand manager – Cobra at Molson Coors Beverage Company, Flick Jones, said: “The number of alcohol-free occasions continues to increase as does the Asian lager market in the UK, so it’s the perfect time for us to launch our new and improved Cobra Zero recipe, available in can format for the first time.
“We know consumers want zero alcohol lagers to still truly deliver on flavour, the new Cobra Zero does just that, offering the same smooth taste of our award-winning Cobra beer but with no alcohol.
Cobra Beer founder Lord Karan Bilimoria added: “Cobra continues to go from strength to strength, as the biggest Asian beer brand in the off trade by sales volume. We’re confident that the new and improved Cobra Zero recipe and impactful can design will be a hit with consumers and help retailers drive more sales.”
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