Coca-Cola and Oreo have teamed up to create an exclusive and limited-edition drink: Coca-Cola Oreo Zero Sugar Limited Edition.
From September, fans can “savour a refreshing Coca-Cola taste with flavourful hints inspired by Oreo cookies”.
The limited-edition 250ml can is the latest and ”boldest” launch from Coca-Cola Creations.
Coca-Cola Creations collaborates with brands, artists and designers to create ”experiences across digital and physical worlds” and to ”infuse the iconic brand with new expressions of creativity and cultural connections”.
“Coca-Cola Creations limited editions have been a great way to engage new shoppers, getting people excited and talking about our brand, while helping our customers drive sales,” explained Rob Yeomans vice-president of commercial development at Coca-Cola Europacific Partners.
Yeomans revealed that one in five shoppers bought Coca-Cola Creations in 2022 and were new to the Coca-Cola Zero Sugar brand.
The Coca-Cola and Oreo launch has been designed to champion and celebrate what it means to be “besties”.
It aims to “foster connections beyond boundaries” through immersive digital experiences.
The two brands have partnered with Spotify to launch ‘Bestie Mode’. Shoppers can answer questions to see each other’s music preferences and then a combined playlist for “besties” will be generated.
A QR code can also be scanned on the 250ml cans to open an interactive map showing everywhere it’s stocked.
Oana Vlad senior director and global strategy at The Coca-Cola Company said: “Bringing together the playfulness of OREO and the Real Magic of Coca-Cola is unexpected, but also feels right because our brands are alike in so many ways. As a first-of-its-kind collaboration for both brands, we are thrilled for besties around the world to join us in celebrating new products, great experiences and unexpected moments of connection.”
Eugenia Zalis global head of marketing and brand for Oreo, Mondelez International, commented on the partnership: “The bestie bond forged between OREO and Coca-Cola is a playful way to unite our fanbases and celebrate the power of connection and togetherness. We cannot wait to see the reaction to the campaign and hope fans are excited to experience the latest twists on two classics.”
Oreo added that it prides itself on crafting innovative products that captivate consumers’ taste buds and imagination.
Through the collaboration, Oreo aims to continue offering experiences that resonate with its fans.
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