Cofresh is launching a range of street food-style mixes and bars to bring a modern twist to traditional Indian snacking.
The new Indian Street Food Mixes, available in four flavours: hot & spicy; sweet & fruity; aromatic & smoky; and sweet & salty, are suitable for vegans and come in 200g window packs (rrp £1.29).
“All day snacking is fast pushing the custom of eating three square meals a day into the history books while at the same time, street food and its culinary diversity continues to revolutionise our eating habits and flavour expectations,” commented Debbie King, director of commercial sales & marketing at Cofresh.
“Our traditional mixes have long been favourites in the snacks sector so we’ve taken the very best elements of those and brought them right up to date with a modern twist in terms of flavours and street food appeal.
“We’re confident they’ll appeal to consumers seeking just that little bit more from their snacks,” King continued. ”The flavours are punchy and each have their own characteristics; there’s chilli and ginger for those that like a hot and spicy sensation while our sweet & fruity mix with a hint of mango and banana will appeal to consumers seeking a milder flavour.”
To complement the new mixes, Cofresh is launching two 35g Street Food Bars (rrp 69p) based on the brand’s Bombay Mix. Available in original and sweet & salty flavours, the snacks are also suitable for vegans.
“Basically these are Bombay Mix in a bar,” King added. “They deliver all the flavour and crunch that consumers expect from the nation’s favourite snack but the new bar format makes them easy to eat and the perfect size for anytime snacking and lunchboxes.”
The Cofresh Street Food Mixes and Bars, which all feature bright and contemporary packaging to maximise on-shelf presence, are available to retailers now.
Watch the video below for more information
