Coldpress has launched a range of double shot formats to its juice range.
Available in ginger and turmeric variants, the 150ml shot have an rrp of £1.99-£2.10 to make them “everyday affordable”.
Coldpress founder, Andrew Gibb, said: “In much the same way we’ve recently launched a sublime mandarin to help address today’s spiralling orange juice costs, we wanted to offer a commonsense antidote to some of the staggering retail prices currently being demanded for shots.
“Coldpress believes that palatable pricing is the only way to ensure long-term category penetration for such a dynamic juice sub-category that has single-handedly re-energized the wider juice and smoothies fixture. The very fact that we own our HPP production facility and have easy local access to sublime Spanish fruit means that we’re better placed than most to bring balance to a shots category making the transition from cult hero to everyday essential.”
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