In store bakery specialists Country Choice has launched Boston’s Doughnut. Available in two formats - hand-topped and thaw and serve - the hand-topped range allows retailers to bring an element of customisation, as well as premiumisation, to their doughnut offer.
With indulgent fillings and toppings, they are quick and easy to prepare and enable retailers to compete in the premium doughnut sector.
The icing gives the doughnuts a gloss finish, ready to be finished with branded toppings including Lotus Biscoff, Cadbury, Oreo, McVities Jaffa Cakes, Jammie Dodgers and Fox’s, as well as three types of chocolate chips, mini beans, fudge pieces and crunchie pieces.
As well as the core topped range and indulgent ‘puddle’ options, there will be seasonal specials meaning there are over 30 combinations, each with an rrp of £2.50 (single) and £4.50 (two pack) and a two-day shelf life.
Bringing further innovation to the range are mini Crodots - a cross between a classic doughnut and a croissant featuring a light textured, layered and flaky dough, to be served as a triple pack with an rrp of £2.95.
Completing the thaw and serve range are three traditional filled ring doughnuts that require just two hours of defrosting. Requiring minimal labour, they allow retailers to offer an irresistible selection of doughnuts, each topped with icing and sprinkles.
Country Choice has also created eye catching branded boxes that come flat packed, fit perfectly into the Boston’s Doughnuts branded units, and are available in single and twin pack sizes. It has also created a range of fully branded display units suitable for all retail spaces and including free-standing, counter-top and on-shelf solutions. Other merchandising support comes in the form of posters, car park banners, forecourt bollard covers, and window vinyls.
Boston’s Doughnuts comes with full training and merchandising support free of charge, including advice on the best option for the retailer and detailed step-by-step guides to ensure they have everything they need to create perfect doughnuts.
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