KP Snacks today announced that ridged crisps brand McCoy’s has been named the NFL’s savoury snacks partner across the UK and Ireland in a three-year deal running until March 2027.
As an official partner of the 2024 NFL London Games, McCoy’s will have a strong presence within the Tottenham Hotspur Stadium and Wembley Stadium, where the games will be played.
In addition, McCoy’s will be the lead 6pm NFL game sponsor on Sky Sports Sunday, launching a new TV advert and broadcast idents, which will feature across the season-long coverage. To engage consumers and drive brand penetration, McCoy’s will also partner with the NFL to deliver a series of competitions and retail activations throughout the season across digital and social platforms.
Henry Hodgson, NFL UK & Ireland general manager, said: “We’re delighted to team up with McCoy’s across the UK and Ireland. The NFL has become a core part of the UK sporting calendar, and we’re excited to partner with such an iconic brand for the next three years, providing new experiences to existing fans and new audiences.”
The 2024 NFL International Games in London will take place at Tottenham Hotspur Stadium on 6 and 13 October and will conclude at Wembley Stadium on 20 October.
No comments yet