Canned fruit brand, Del Monte, has collaborated with Disney to bring beloved characters from Disney and Pixar’s Inside Out 2 to its packaging. Hailed as the film of the summer, bright stickers with the film’s characters such as Joy, Sadness, Anger, Fear, and newcomers Anxiety, Envy, Embarrassment and Ennui will feature on Del Monte products, from fresh fruits to snacks.
The partnership also includes the launch of a European-wide competition, accessible via QR codes on the products, which requires entrants to answer trivia questions about the film. This will give one lucky family the chance to win a trip to London, inclusive of flights accommodation and activities inspired by the film.
Thierry Montange, senior marketing director at Del Monte Europe, said: “We’re delighted to collaborate with Disney and Pixar on this exciting venture. By featuring characters from Inside Out 2 on our products and also on in-store materials and brand content, we hope to make healthy eating a fun and engaging experience for children and parents alike.”
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