The McVitie’s festive line-up for 2024 has just been announced by supplier pladis, ncluding a festive flavour relaunch, a seasonal packaging switch-up and the return of long-loved Christmas assortments and gifting options.
Kicking off the collection, pladis is building on the continuing success of McVitie’s Chocolate Digestives with the return of Gingerbread Flavour Milk Chocolate Digestives for 2024, which will be joined by festive redesigns for other McVitie’s fan favourites - classic Milk Chocolate Hobnobs and the popular White Chocolate Digestives, which first shot to fame in 2023.
James King, marketing director for McVitie’s at pladis UK&I, said: “Seasonal Biscuits reached double-digit growth in 2023 as shoppers kept a careful eye on their spend and opted to enjoy quality time with loved ones in the comfort of their own home. As Brits continue to face price pressure across many aspects of everyday life, we’re expecting a similar pattern in 2024.
“Our 2024 range reflects the fact that the festive season is a time for indulgence and sharing, and includes new products to tempt treat-seeking shoppers to opt for biscuits, alongside refreshed classics, ensuring there’s something special for every festive moment.”
Returning favourites for 2024 include the McVitie’sVictoria Chocolate Creations and Family Circle assortments, the Jaffa Pole – which features a new design – and the Jaffa Tree, which contains Jaffa Jonuts and three Jaffa Cakes snack packs.
Rounding out the 2024 collection are the ever-popular McVitie’s Santa Snacks Chocolate Cake Bars, individually wrapped bars which have been a festive favourite for four years running.
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