Tangerine Confectionery is expanding its popular Barratt Softies range with the addition of a Dip Dab SKU and mini packs.

The new red and white Dip Dab Softies (160g and 120g £1 price-marked packs) are a modern twist on the classic Dip Dab, delivering both the strawberry flavour of the Dip Dab lolly and the fizzy taste of the lemon sherbet, all in a soft, chewable, lolly shaped sweet.

Refreshers Mini Softies and Fruit Salad Mini Softies offer the miniature versions of the popular Softies favourites contain all the fizzy, fruity flavour of the full-sized sweets and are available in small 30g portions - ideal for consumers concerned with portion control.

Available from 18th August, all three products contain less sugar than their leading competitors, are created with natural colours and flavours, and are also suitable for vegetarians.

Russell Tanner, marketing and category director at Tangerine Confectionery, said: “Tangerine Confectionery’s Softies range, including the original Fruit Salad and Refreshers Softies, has excelled ahead of the market, increasing by 25.7% in the last 12 months (IRI to 31/12/17 – MAT unless specified), showing a huge demand for soft gum confectionery…

“With the appetite for retro confectionery growing, and new innovative variations of classics becoming popular with the brand’s loyal following, we have no doubt that the Dip Dab Softies, the Fruit Salad Mini Softies and the Refreshers Mini Softies will become best sellers within the Barratt family.”

 

 

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