The Dole Sunshine Company has revealed a re-launch and expansion of its canned fruit range.
The new range includes three different cuts of premium Tropical Gold Pineapple as well as a Tropical Fruit Mix in a smaller 227g can. The new range will be available to both grocery and convenience retailers from late August onwards, with an RRP of £1 for a 227g can, offering retailers a margin of over 30%.
Andrew Bradshaw, UK sales director at the Dole Sunshine Company, said: “This smaller range provides the perfect portion size for smaller households and we hope will open consumers’ minds to exotic food adventures at home, such as pineapple on a pizza or in a taco using our new Dole small chunk sku. We know these kinds of ambient products are becoming increasingly popular with consumers at present, as they not only offer good value, but increased flexibility with longer shelf lives, meaning less waste.
“We’ll be supporting the launch with a multi-faceted media plan including geo-targeted ads, sampling, PR, social media advertising and in-store activation. With all the current pressure on household budgets, it’s not often that consumers can buy a premium product at a great value price of just £1, so we’d encourage retailers to stock up and help your regular customers save money and eat well.”
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