Morrisons has teamed up with DSL Group to run the supplier’s ‘ready-to-go’ promotions and stock its core non-food range.
Nottingham-based DSL Group specialises in tech & electrical; home & garden; petcare and car accessories and supplies over 5,000 stores including Co-op and Simply Fresh outlets.
Director Karanbir Landa (pictured) said: ‘We have been revolutionising the market for decades and we are all working together to continue to bring surprise and delight, disrupt the promotional space and innovate new ways to inspire consumers to purchase. We are very proud to partner with one of the largest and most beloved brands in the market. Morrisons can now offer great quality products that meet their loyal customers’ expectations. We know what it takes to create excitement with our extensive research, knowledge and expertise in consumer purchasing behaviour. Our creative promotions and products keep customers coming back.’
DSL Group, a third-generation family-run business, has been operating for over 30 years. Their premium offering considers consumer behaviour trends based on geographical data and the specific customer needs of their partners.
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