Mars Wrigley has revealed eleven new products ahead of Easter 2025, expanding its offerings alongside returning best sellers. Launching in retailers from Boxing Day, Easter 2025 is expected to be a blockbuster.
In 2024, one in three shoppers selected Mars Wrigley products at Easter, highlighting the brand’s role in helping drive sales during the occasion. The new range, which spans self-eat lines and includes a Popcorn and a Crispy Bunny from Maltesers, four new M&M’s lines and various sizes of egg, also benefits from more sustainable packaging.
Florence McGivern, senior brand manager for Easter at Mars Wrigley, said: “We have a diverse portfolio of well-known and loved brands that cater to different consumer needs. This year, we’re launching 11 new products for Easter 2025 to help retailers drive sales during this crucial period.
“We’ve also upgraded our Easter egg packaging with sustainability in mind. The new design for our medium, large and extra large Easter egg range features a tamper-evident foil, created with Stampack technology, and a carton that no longer features a plastic-window. To ensure the packaging still stands out on shelf, it includes an eye-catching ‘egg crack explosion’, taste-led cues and sturdy cardboard fitments.”
No comments yet