Fairy Non Bio has launched the ‘Fairy Dream Team’. The Dream Team allows consumers to combine Fairy Non Bio PODS with Fairy Outdoorable and Fairy In-Wash Scent Boosters for the “ultimate laundry experience”, that is accredited by the Skin Health Alliance.
Fairy’s In-Wash Scent Booster brings the long lasting scent of almond milk and manuka honey, ensuring clothes stay fresh for up to 12 weeks in storage. Put in at the start of the wash, the beads slowly infuse the Fairy scent into fabrics as they wash.
Following the launch of SolarDry technology, Fairy Outdoorable Fabric Conditioner gives the freshness of drying outside even when drying inside. The technology mimics the effect of sunlight on wet fabrics when drying outside. Meanwhile, Fairy Non Bio continues to invest in the Fabric Enhancer category providing more options for sensitive skin shoppers who are looking for products that not only cater for their needs but also provide freshness and a long-lasting gentle scent.
Fairy Non Bio Dream Team will be available in wider distribution from November with Pods at an RRP at £3 for the 35-wash pack and £5 for the 55-wash pack.
Charlotte Ainslie, Fairy Non Bio senior brand manager said: “We know our sensitive skin shoppers need trusted products that cater for their specific needs, but don’t want to compromise on freshness and long lasting scent. That’s why we’re so pleased to launch the newest additions to the Fairy Dream Team, filling this gap in the market, and offering amazing freshness with Fairy’s iconic scent.”
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