British Jam brand Fearne & Rosie, celebrates the launch of a fresh new look for its successful range of reduced sugar spreads. Rolling out nationwide from next week, the new design has been created in partnership with Bun Studio, bringing the brand a more mature, premium look, whilst maintaining the original essence of playfulness.
Strong visuals and brighter, bolder graphics, as well as a bright new look for the lids, have been used to create greater stand out on shelf. Fearne & Rosie was launched to market by teacher turned entrepreneur Rachel Kettlewell in November 2019 with the aim of providing the nation with delicious, fun and healthier food: “In order to become the market leader in jams, we need to broaden our appeal and become more mainstream, offering an accessible, premium alternative.
“Our dream is to one day become the UK’s most loved and trusted family brand, helping to educate and inspire healthier lifestyle choices, and this is another exciting step on that journey. We want to be both accessible, and indulgent, sitting beautifully in customers’ kitchens and making them smile. We’re so excited to hear what our customers think and hope they will be encouraged to reuse the jars too.”
No comments yet