Feel Good creates new identity

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Feel Good has overhauled its brand identity and range of products to capitalise on consumer demand for more natural soft drinks.

The activity includes new flavours, refreshed packaging design, and extensive marketing support.

Based on in-depth market research, Feel Good focuses on its key target audience of health-conscious, urban, female consumers, who are looking for healthier soft drinks that are both natural and delicious.

All Feel Good variants are a mix of 100% natural fruit juices and still or lightly sparkling water, with the two variations being referred to as ‘Refreshingly Still’ or ‘A Bit Bubbly’. They never contain any added sugar and are naturally low in calories, responding perfectly to the growing demand for healthier, delicious soft drinks.

The range includes 275ml glass bottles, which will come in singles and four-pack formats, 750ml glass bottles, 400ml PET, and a Feel Good Kids offering in 275ml tetra wedges, specifically designed for children. The relaunch will be supported by a heavyweight consumer and trade marketing campaign, including ATL, extensive shopper marketing activity, product sampling, and POS.

The range includes:

Feel Good 275ml (Refreshingly still) – RRP £1.99

Packs of x24