Ferrero UK has entered the ice cream category with Ferrero Rocher Classic, Ferrero Rocher Dark and Raffaello premium sticks.
Ferrero ice creams will be available across grocery, convenience, impulse, and e-commerce from February with an RRP of £2.00 for single sticks and £4.75 for multipacks of four. The launch will be supported by a £2m campaign.
Jason Sutherland, UK & Ireland sales director at Ferrero, said: “Ferrero Rocher and Raffaello are well-loved and trusted brands by many, and, as a key player within the confectionery category, we are confident that the newest addition to our portfolio will drive cross category purchase between confectionery and ice cream. It will attract existing Ferrero shoppers to the ice cream aisle as well as recruiting new ones, supporting retailers in strengthening the category.
“As we approach the warmer months, it’s the ideal time for retailers to offer their customers something new and summer remains a pivotal season which accounts for almost half of annual category sales.”
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