Ferrero’s Tic Tac is running an on-pack promotion to support its sponsorship of the 2012 MTV Europe Music Awards (EMA). Consumers will have the chance to win VIP tickets to the awards in Frankfurt via on-air ticket giveaways across Viacom, international Media Networks UK & Ireland’s nine MTV channels, VH1, Viva and Comedy Central. The MTV EMA logo will appear on Tic Tac packs on sale from August 1. The Tic Tac brand is currently worth over £20m.

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