One of the UK’s largest suppliers of wood-based biomass fuels White Horse Wholesale is aiming to meet demand for plastic-free packaging with the release of its pre-packaged EcoBlaze Kiln Dried Birch Firewood and Kindling in environmentally friendly cardboard boxes.
Commenting on the launch, the company’s head of sales Matthew Stretch said: “Firewood is the original source of fuel, and when harvested and processed correctly it is a fantastic sustainable way to heat your home.
“Nonetheless as consumer demand for pre-packed firewood can hit a quarter of a million units a week, most of those packs are supplied in plastic bags. It therefore just made sense to support the general public’s desire to move away from plastic and supply our pre-packed EcoBlaze firewood in sustainable, recyclable cardboard boxes.”
The boxes are branded with a stamp from the Defra endorsed Woodsure Ready to Burn quality assurance scheme. This ensures that the firewood has a moisture content below 20%.
The White Horse Wholesale EcoBlaze range of firewood and kindling sits alongside the supplier’s existing range of natural firelighters and briquettes - ready for retailers to stock ahead of the autumn and winter seasons.
