In its latest campaign, Florette is giving away more than one million wildflowers as part of its ongoing strategy to highlight the brand’s farmer-owned status.
Tens of thousands of packs of seeds will be given away throughout the September sowing season, supported by a campaign that promotes Florette’s credentials through back of pack messaging, influencer and media partnerships, PR and the brands social media platforms.
Martin Purdy, commercial and marketing director at Florette UK said: “As a farmer owned business, we’re as passionate about protecting the environment and nurturing the land as we are about growing salad. Supporting wildlife and their habitats is just one of the ways we do this on our sites across the UK.
“Supporting our local ecosystems has always been extremely important to us at Florette, and we recognise this is something we have in common with our customers who care deeply about nature. While setting a good example through our values, we’re asking consumers to join us and ‘bee a part of it’ by helping us to plant over one million wildflowers this September.”
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