Salad brand Florette is all set for the festive season with the launch of new limited-edition packs for its Crispy range.
The ‘Merry Crispy’ will be available in convenience stores from 19th December until 31st December, ensuring all occasions over the festive season are catered for.
The design, which will appear across all of Florette’s170g Crispy products, incorporates golden snowflakes and the use of traditional Christmas colours
In addition, the Merry Crispy pack includes a coupon on the reverse, offering customers 50p off in the UK and 50c off in the Republic of Ireland, which can be redeemed in store during January and February 2019 on any Florette product.
Rebecca Walker, brand manager at Florette said: “Crispy is our most popular product, so it only seemed right that we got into the festive spirit with a limited-edition pack! We also wanted to reward shoppers with a money off voucher to help kick start their healthy eating regimes in the New Year.
“Florette ensures that only the very best quality leaves make it into each of our products so that our salad stays fresher for longer. This means that consumers can buy Merry Crispy in advance of Christmas celebrations, safe in the knowledge that it will last throughout the festive period.”
She added: “Not only does this packaging bring some festive fun to Christmas food shop, we believe it will also inspire a number of eating occasions during the Christmas season. It’s the perfect accompaniment to leftover turkey and family buffets - particularly if you’re looking for a lighter option after overindulging!”
The launch of the Christmas packaging is one of several innovations in the pipeline for Florette, with a range of NPD planned for 2019.
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