Foster’s has announced an exciting new sponsorship deal with the Professional Darts Corporation (PDC).
The partnership makes Foster’s, part of the Heineken UK portfolio, the official beer partner of the PDC, and puts it front and centre at events like the legendary World Darts Championship and the Premier League Darts series.
Foster’s will be bringing Aussie vibes to PDC events with pop-up fan experiences giveaways, and plenty of ice-cold lager. From VIP darts experiences to limited-edition merch, fans will have the chance to get their hands on some top prizes whether in store or down the pub.
The partnership starts with the World Darts Championship, which begins on 15 December at London’s iconic Alexandra Palace; trust us – it’s going to be a beauty! Foster’s and the PDC are ready to give fans a darts experience like never before.
Rajeev Sathyesh, marketing director of Heineken UK commented: “We’re thrilled to be partnering with the PDC to bring some of that Aussie spirit to such an iconic sport. Darts is all about sociable, high-energy fun – which is a perfect match for Foster’s. We can’t wait to bring a slice of Aussie good times to darts fans around the world!”
Eddie Hearn, chairman of the PDC, added: “This is a cracking partnership for the PDC. Foster’s is a household name that’s all about bringing people together, and that’s exactly what we do with darts. With their support, we’ll be taking the sport to a whole new level and giving fans even more to cheer about. It’s time to raise a glass and get ready for some unmissable action!”
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