Fox’s Burton’s Companies (FBC) has unveiled its range for Christmas 2024. A festive play on the Maryland brand, the new Merryland White Chocolate Chip Minis are launching following huge growth in white chocolate flavour. The new product joins new its Winter Spiced Cookies along with the usual family of FBC seasonal favourites, following strong performances last Christmas.
Smaller formats of seasonal biscuits can help retailers build excitement in the run up to Christmas and the Merryland White Chocolate Cookies launch meets this demand. Merryland is a box of crunchy mini cookies packed with white chocolate chips in a 150g sharing carton.
Colin Taylor, trade marketing director at FBC UK, said: “Last Christmas was a roaring success for the biscuits category and a demonstration of how important the market is to seasonal sales. Sweet biscuits saw the highest uplift of any seasonal category in the four-week December window. FBC UK significantly outperformed during this time, and seasonal and assortments has been growing which demonstrates a definite appetite from consumers who want to get into the festive spirit by enjoying time together and relaxing with their loved ones.”
The returning festive range includes Fox’s Classic 550g Assortment, Fox’s Assortment Tins, Fox’s Snowman Tin, Fox’s Snowman Gingerbread Minis and Paterson’s shortbread brand. The new Fox’s Winter Spiced Cookies are rolling out to retailers now.
FBC is running an upweighted digital campaign across its social media, engaging shoppers and bringing the fun of Christmas to their timelines. This includes competitions and opportunities to win across social media. The new Merryland Minis and the Fox’s Winter Spiced Cookies are available in impulse and wholesale over the coming weeks.
No comments yet