PepsiCo has unveiled a comprehensive restage of its Frazzles and Chipsticks ranges, including new pack designs across all formats. The restage will also include increased pack sizes of its pricemarked packs (PMPs) and multipacks across the Frazzles range, helping retailers offer more value to customers.
The refreshed pack designs across the Frazzles and Chipsticks six-packs have initially launched in selected grocery stores, with the upweighted Frazzles PMPs and refreshed Chipsticks PMPs rolling out across the convenience channel from August.
Rachael Smith, head of marketing of extruded snacks at PepsiCo, comments: “We’re always looking for ways to improve our offerings. The refreshed packaging includes new artwork across all Frazzles and Chipsticks formats. The elevated quality will appeal to current fans of the ranges and introduce these much-loved snacks to a new generation of snack lovers. By increasing the pack sizes of our Frazzles PMPs while maintaining the same rrp, we’re offering consumers more of the snacks they love. These moves will allow retailers to meet shopper demands for both quality and value.”
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