Frubes is summoning the Halloween fun and excitement with the reincarnation of its Spooky Edition multi-packs.
The nine-pack has undergone a spooktacular makeover to stand out on shelf and catch the eye of shoppers while its three different flavours have also been transformed into ‘Scary Tubes’, with ‘Ghoulish Strawberry’, ‘Howling Red Berry’ and ‘Scary Peach’ to choose from.
Frubes has invested in digital marketing to boost awareness of the limited-edition packs and drive sales. Activity includes online shopper marketing and social, with the brand partnering with three popular online creators to produce share-able spooky content over the Halloween period.
Ewa Moxham, head of marketing for Frubes, said: “Our limited-edition packs are a great way of creating excitement for kids during mealtimes, whilst also fuelling them with Calcium, Vitamin D and protein to help them grow strong and healthy. Frubes’ Scary Tubes are the perfect addition to kids’ lunch boxes or as a snack and are therefore a must-stock for any retailers looking to drive sales during Halloween season.”
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