Funkin Cocktails has updated its Double Shot cans to enhance appeal with consumers and further tap into the growing demand for RTD cocktails.
Celebrating its 25th anniversary, the refreshed design aims to distinguish the Double Shot range from the brand’s bestselling Nitro cocktail offerings.
The label features the 14% ABV more prominently to highlight the bar-strength quality to ensure clear positioning to cocktail lovers.
The packaging has also been adjusted with a lowered SRP front lip of 2cm, ensuring that the product name, ABV, and flavour are all clearly visible on shelf to increase awareness and purchase.
Ben Anderson Funkin Cocktails marketing director said: “This packaging refresh is not just about aesthetics; it’s about aligning our product with the evolving expectations of today’s consumers. We’ve focused on creating a design, informed by insights to cater to this audience and set us apart in a crowded market. This means a premium, gender-neutral offering, to appeal to a discerning audience who values quality and sophistication in their drink choices. We know that shoppers are increasingly looking for bar-quality experiences at home, and the enhanced visibility of key product details like the 14% ABV ensures this is clear at first glance so they know to expect an elevated cocktail experience.”
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