Indian food brand Geeta’s has introduced price marked packs on key lines to support the independent and wholesale channels.
The price marked packs will be available from October onwards on the following product lines:
- Geeta’s Premium Mango Chutney 230g, £1.99
- Geeta’s Premium Mango & Chilli Chutney 230g, £1.99
- Geeta’s Lime & Chilli Chutney 230g, £1.99
- Geeta’s Tikka Curry Paste Pouch 80g, £1.19
- Geeta’s Korma Curry Paste Pouch 80g, £1.19
- Geeta’s Butter Chicken Paste Pouch 80g, £1.19
The brand has also announced it is investing £1m in its first ever national TV advertising campaign.
Premiering on 1 October, the ad, which showcases Geeta’s chutneys as part of its Real Flavour of India campaign, will run on ITV, Channel 4 and other national UK channels for the month of October, incorporating National Curry Week (3-9 October) and Diwali. The campaign will be supported by PR, social media and instore activity across the four-week period.
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