Ginsters is responding to shopper demand for tasty alternatives to sweet, Halloween-themed food items, with its limited edition Spicy Sausage & Red Pepper Pasty (180g), RRP £1.95.
The Ginsters Spicy Sausage and Red Pepper Pasty combines spicy 100% British sausage and smoked bacon with red peppers and onions, smothered in a rich smoky tomato sauce and seasoned with a kick of fiery chilli, encased in a flaky and golden puff.
Ginsters Marketing Director Emma Stowers said: “Ginsters leads the way in flavour innovation for the Savoury Pastry category. We know consumers are looking for taste experiences and previous years have shown that our Halloween Pasty has been a hit with younger audiences, attracting younger shoppers to Savoury Pastry fixture (Kantar) .. Returning this year, our Halloween Pasty is set to give shoppers a spicy, spooky, tasty treat this season.”
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