Ginsters is set to invest £4m in its new ‘Taste the Effort’ brand campaign.
The new campaign will be the brand’s biggest and most ambitious spend to date and will pay homage to Ginisters’ dedication to making high-quality products using local and British ingredients.
‘Taste the Effort’ aims to shine a spotlight on the dedication and care that goes into making its savoury pastry range told through an entertaining character and champion for the brand.
The television commercial will run from the 6 October until 20 November, telling the story of ‘Merryn’ a local Cornish farmer, who goes above and beyond with the effort she puts into growing the highest quality vegetables for Ginsters pastries.
The campaign will cover many platforms such as TV, Out-of-Home communications, social media, public relations, and shopper marketing and hopes to reach 90% of all UK households.
Emma Stowers, Ginsters marketing director, said: “We are really excited to launch our new ‘Taste the Effort’ campaign. This significant investment in our new brand platform and brand identity will bring excitement to the category and dial up a strong association with the quality and delicious taste of our products.”
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